In the age of the selfie, people want something that speaks to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. People want the unpredictable, but familiar at the same time. They want real, candid moments from everyday life. Moments that speak to the human experience.
“Articles that contain images get 94% more views than articles without.”
That’s the kind of connection that secures a strong and stable bond. Authenticity taps into the passions and emotions of an audience, letting them see something of themselves in the images and turning them into eager advocates of the story you’re trying to tell.
So, how do you select authentic images for your brand? First of all, keep it honest. It may sound obvious, but there is tangible proof that real rules.