Retail marketing as a discipline has witnessed tremendous change over the last few years. We have seen significant advances both in terms of the professional skillsets of individuals working in the sector and in the wider industry’s growing appreciation of marketing as a valuable driver of asset growth.
BCSC in partnership with the Property Managers Association (PMA), has published the ‘Marketing metrics for shopping centres: A best practice guide’.
Supporting the report is a suite of ‘Briefing templates’, seeking to challenge thinking behind marketing activity and measuring performance.
The report provides:
- guidance and recommended metrics on the different aspects of marketing
- information on how to measure ROI
- briefing templates when engaging on creative, PR, budget allocation and more